Gatorade - fuel potential logo on a patterned background
Gatorade: Fuel Potential

The Power of Sport

The possibilities of sport are limitless and extend far beyond the field. That’s why Gatorade is working to create more opportunities for equity and belonging in sport. It’s time to level the playing field. Together.

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Celebrating the inner role model in all of us

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Our Game Plan

Our goal is simple: we will fuel tomorrow by helping more athletes realize the potential of sport today. We are committing to helping millions play over the next five years. We will win together by:

a female basketball player posing in the stands

Elevating Voices

Transforming the game starts with us. It’s our responsibility to show future athletes what’s possible. We will continue to bring attention to the importance of sport and the inequities that exist, while elevating athlete voices. To start, we will increase our media investment in women’s sports tenfold over the next five years. Because we know if you can see it, you can be it.

a gymnast ready to start her routine

Sharing Resources

As the leader in sports fuel, we have always focused on fueling performance. Now, we are fueling tomorrow. That’s why we’re committing $10 million plus over the next five years to tackle challenges head on. Our investment will help break down critical barriers and provide access to community programs, facilities, equipment, transportation and more.

a football team is huddling

Empowering Leaders

We’re actively creating educational and cultural competency resources to help educate coaches, athletic trainers, and other practitioners. Our “How To Activate Allyship” link opens in a new window guide is one example of how we are partnering with experts to provide moments of reflection and put actionable insights into practice.

Our Partners

Unlocking potential happens when we work together. That’s why we are proud to partner with social impact organizations that are working tirelessly to elevate the game and uplift communities. We will collaborate to break down barriers and build a more equitable world in sports.

athlete ally logo

Ending the rampant homophobia and transphobia in sport and activating the athletic community to champion LGBTQI+ equality.

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good sports logo

Driving equitable access in youth sports and physical activity, by supporting children in high-need communities to achieve their greatest potential, on the field and in life.

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honest nation logo

Empowering student-athletes with a plan that provides guidance on how to be college ready and academically eligible for college sports.

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laureus logo

Improving the lives of youth and uniting communities through the power of sport.

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sports matter logo

Inspiring and enabling youth participation in sports through grants and support across all 50 states.

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women's sports foundation logo

Empowering girls and women to reach their potential in sport and life.

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Gatorade Play it forward logo

Empowering each state Gatorade Player of the Yearlink opens in a new window to award a $1,000 grant to a youth sports organization of their choosing.

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Gatorade move united logo

Using sports to push what's possible so everyone, regardless of ability, has equal access to sports and recreation in their community.

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