In the summer of 1969, Coach Ray Graves of the Florida Gators suggested to the Kansas City Chiefs that they use Gatorade to combat the staggering effects of a blistering Missouri sun during training camp. The Chiefs were so impressed with the “Gator coach’s aid” that they kept it on their sidelines throughout the entire season… which concluded with a stunning victory over the heavily favored Minnesota Vikings in Super Bowl IV.
In the years that followed, more and more NFL teams began placing Gatorade on the sidelines of their games and practices, and in 1983, Gatorade became the official sports drink of the NFL—a title it holds to this day.
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