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Fueling the Next Generation of Athletes

Our Ambition

A world where Gatorade elevates access to sports for all.
young lacrosse female athlete

Enabling Sports Participation for All

We support programs that break down barriers that limit play through directed actions to address these barriers:
female soccer team huddle

Invest in Communities

Leveling the playing field by providing direct grantmaking to nonprofit organizations in order to allow more athletes the opportunity to participate in sports.
young basketball athlete in wheelchair

Champion Play

Elevating opportunities to showcase sports as fun and more approachable through a variety of sports sampling activities.
female athletes team huddle discussion

Activate & Elevate Role Models

Accelerating access for all athletes to role models that inspire them to see themselves in sports and providing those leaders with the resources needed to support all athletes.