Fueling the Next Generation of Athletes
Our Ambition
A world where Gatorade elevates access to sports for all.
Enabling Sports Participation for All
We support programs that break down barriers that limit play through directed actions to address these barriers:
Invest in Communities
Leveling the playing field by providing direct grantmaking to nonprofit organizations in order to allow more athletes the opportunity to participate in sports.
Champion Play
Elevating opportunities to showcase sports as fun and more approachable through a variety of sports sampling activities.
Activate & Elevate Role Models
Accelerating access for all athletes to role models that inspire them to see themselves in sports and providing those leaders with the resources needed to support all athletes.