Introducing Gatorade’s Confidence Coaches

We’re committed to helping 2.5 million teens access the power of sport by 2030. Fueling that tomorrow means breaking down barriers to access today. One of the biggest barriers faced by young people is confidence.

In fact, as many as 40% of teen girls lack confidence in sports, with girls' confidence peaking at 9 years old. To help them rediscover this childhood confidence and rekindle it in their teens we’ve signed up footballing legends as Gatorade Confidence Coaches to empower the next generation.

These icons have been there, faced the same challenges, and conquered them. Now, they're here to share their stories and offer invaluable advice to help keep girls in the game and bring back those who've stepped away.

Although there are many confidence issues unique to young girls in sport, sadly it’s an issue that affects all young people. And although every journey is different, finding the inspiration to take the first step can often be the hardest part. Whoever you are, we want you to find that inspiration.

Watch as our Confidence Coaches have heartfelt conversations about building confidence and share their game-changing tips to inspire and empower the next generation of female athletes here: