My son works in the heat and he swears by Gatorade. We are in Florida and the heat gets intense in the summertime. He tells the younger guys that soda will break them down so they should try alternating Gatorade and water. After one of the fell from dehydration, they all now bring 5Gatorade, 5 water and 1 juice for the day. He made believers out of them. We got him a beautiful Gatorade towel with Dallas Cowboys logo on it and he loves it, the other guys have followed suit and they bring a towel also. My son loves his and of course loves anything with his team on it. Now the other guys want to know if Gatorade has towels with their team logo. All of my children grew up playing sports and Gatorade was always in their bag. So for us it's..... Gatorade for the win!