It's weird for me because I've always drink my Gatorade out of the bottle, always getting frustrated with when it gets warm and no longer taste is good. Since getting this bottle though I have been using it to put my Gatorade in and, man it keeps it cold for hours. It honestly is such a great insulator that I don't have to worry about the temperature to change anymore and it's so much easier to fit into something like a car cup holder than a normal gatorade bottle. Definitely would recommend this if you want to keep your Gatorade cold, but this bottle really could keep any drink put into it cold so it's worth it.