This works great for my son for sports and simply having a water bottle at school. It is lightweight, squirts a nice steady stream when squeezed and does a good job of keeping his water cool. We did a little experiment and put ice only in the water bottle at night before bed. The ice had all melted by morning (roughly 10 hours later). However, my son says that he then filled it up with cold water from the tap and felt like the water bottle kept it at pretty much the same cool temp the whole school day (9 hours or so). Note, I would not call it "red" it is lighter than a bold fire engine red. It is a light red with some pinkish undertones. I cannot rate the "taste" of the product as it is a water bottle....no gatorade liquid or powder came with the water bottle. It also doesn't give a "performance edge" as it's not a nutritional supplement and has no "scientifically advantaged formula" - it's a plastic water bottle.