I may not be the target audience for this protein shake because I've never enjoyed the flavor of most on the market, but I was hoping this may be different. Although it was not the worst one I've had, I couldn't say for certain that I would happily purchase this. The packaging was cute and compact, it was easy to twist the cap on and off. The texture was not horrible and chalky, like others I've tried. It was easy to drink and not too thick. The taste, however, was too sickengly sweet for me and had that particular aftertaste so many protein shakes have. My husband thinks it was decent and finished bottle up, but he has a major sweet tooth and is used to protein shakes. I think it's okay for people who accept the classic taste of protein shakes.