The aroma smacks you in the face as soon as you tear open the pouch. I was never a powder drink girl and still isn’t but this is tolerable. The flavor is spot on to the flavor I just don’t care for powdery drinks or protein drinks. The powder dissolves rapidly with stirring and it’s not gritty. This drink taste great chilled on ice vs. w/o. I love the compact sizing. Would I prefer the already made liquid form yes. After my workouts I’ve drank these & I feel it helps my body & would have overtime also.