I think it tastes good, and I waited until I was thirsty to drink it. It did the job. It’s still 11g of sugar per bottle, which if you are selective about where you get your sugars from, that’s too much to drink in one sitting. I’d rather eat a piece of fruit, get the fiber, and drink a Gatorade Zero. Zero stuff doesn’t always taste as good obviously, but if you’re focused on cutting sugar down, the compromise is worth it.