As someone who consumes a lot of protein beverages as a way to reach my daily protein goals, I have a lot of experience with choking down thick and chalky high protein beverages. I was pleasantly surprised with this one! It was a smooth liquid - it did not feel like drinking batter, which was definitely welcome. The vanilla crème flavor was subtle and nice, not overpowering or fake tasting and not too sweet. The macros of this are appealing, as most protein drinks have between 20-30 grams of protein per serving, this has a whopping 42! I drank mid afternoon before a workout and it sat just fine in my stomach through working out.