I like the amount of protein it has but I do wish it had a more of a "full" taste. Its super light but has a good taste to it. So if you like the lighter tastes, this one isn't bad, I just prefer the fuller taste (almost like whole milk compared to fat free. This is more like fat free milk) the taste is there though, but missing that aspect for me. I like that i can bring it on the go, its easy to keep in my car or in the cabinet since its shelf stable.