The flavor and creaminesssss of this drink is on point! It's not too chocolaty and out definitely does not taste like protein powder like most do. I had for a quick breakfast am pick me up and it did not disappoint. It gave me the right boost if energy needed to start my day. I feel like this drink can be used for some many other recipes, chia seed pudding, high protein ice cream, high protien iced coffee. Muscle Milk never disappoints.