I appreciate the higher quality ingredients compared to the other high protein, ultra filtered milk competitors. However, the flavor and texture isn’t quite as good comparably. This would still be a beverage of choice, especially when trying to avoid artificial sweeteners. The texture was a little chalkier than expected, but still smooth and creamy. The vanilla flavor was great. The drink was filling and was great for a pick me up during a busy day of taking care of the kids, running errands, and taking care of chores!