This is the drink that every parent has been waiting for. Seriously I've looked and tried to find something beyond water that I feel ok with my kids drinking. Way lower sugar than regular Gatorade and...wait for it... nothing artificial!!! Not colors, not flavors, not sweeteners! And I'm 2 for 2 with my kids saying it tastes exactly like normal Gatorade. Enough said. Thank you Gatorade!