I really enjoyed the overall taste of this protein shake! It really does taste like vanilla ice cream. The only reason I gave it 4 stars is because the smell is a little off-putting at first. It has a slight chalky smell to it, but I was able to get past that. It has a very smooth texture - not too thick, but not too watery either. As a busy teacher who often forgets to bring/eat breakfast, this was exactly what I needed. I was able to sip on it while teaching, and I felt very satiated for hours. I will definitely be buying more of these!