We did a taste test with my young adult children and my 84 year old mother. My take: it has a sickening sweet aftertaste and reminds me of a super sweet coffee creamer. My children think it tastes fake, but they would drink it because it's not really all that bad. My elderly mom's take: "I didn't dislike it. I would drink this." So our overall verdict - the taste isn't the worst. It pours like milk and when cold, has the same consistency as milk. There's a lot of protein (26 grams per bottle!), and it's an easy way to get protein, but maybe not the product for us.